Thanks to /u/j4ni for this sample.
I think it’s too easy to call Diageo the Devil. See? I just did that.
I think the real thing behind it is we worry that some of the care and love disappears as large companies venture into our lives. We all love Salsbury Steak (most of us do, at least) yet have had a pretty shitty one from the freezer.
We don’t want whisky to go the way of the TV dinner, is what I’m saying.
However I think we should not ignore the giant whisky makers, because there’s people behind them. People who are fighting and pushing against limits every single day to figure out how to make better products.
So I, for one, want to give them the benefit of the doubt. They’ve specifically tried to do something interesting, though there’s some doubts that linger. It’s low Abv. It promises to…
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