Thanks to /u/Phreaky-Zee for this sample.
I work in marketing.
Now that you’re done yelling at your screen and downvoting me, I’ll continue.
One thing that pops up from time to time in marketing is the idea of “sourcing” ideas from your fans.
Some of these have turned out well. Lays Potato Chips has a very successful campaign.
Then there’s Mountain Dew. Or the Canadians hockey team twitter. Or whatever the fuck Tay was.
So when Glenlivet ended up announcing something similar, all I could think was “Is the whisky going to taste like Cheetos?” or “How fucking offensive can a whisky be?”
Luckily the people at Glenlivet weren’t stupid enough to have fans make their own, and rather sent three samples to their version of a street team: The Guardians of Glenlivet.
And after fighting Galactus and teaming up with a Russian dog, the Guardians did their job. They…
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