Glenlivet Guardians’ Chapter

Glenlivet Guardians Chapter 2.jpg

Thanks to /u/Phreaky-Zee for this sample.

I work in marketing.

Now that you’re done yelling at your screen and downvoting me, I’ll continue.

One thing that pops up from time to time in marketing is the idea of “sourcing” ideas from your fans.

Some of these have turned out well. Lays Potato Chips has a very successful campaign.

Then there’s Mountain Dew. Or the Canadians hockey team twitter. Or whatever the fuck Tay was.

So when Glenlivet ended up announcing something similar, all I could think was “Is the whisky going to taste like Cheetos?” or “How fucking offensive can a whisky be?”

Luckily the people at Glenlivet weren’t stupid enough to have fans make their own, and rather sent three samples to their version of a street team: The Guardians of Glenlivet.

And after fighting Galactus and teaming up with a Russian dog, the Guardians did their job. They…

View original post 337 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s