And I’m back at the Highlander Pub, just like I said would happen because it already happened and boom I’m right because I lived it.

Gaze upon my majesty and weep.

So imagine you did one thing really, really well. So well, in fact, that you and your friends who do that thing, in your chosen area, are known worldwide for it.

You’re Islay. You make peated whisky like nobodies business. And people love peated whisky so much it becomes a trend. A trend that, of course, starts getting people who don’t like peat speaking up and pointing out the other, non-peated whiskies are able to build a flavour profile without this step, and they don’t need it, and therefore they are better, blah, blah, blah.

Yes, that’s a strawman. Or a peatman in this case. However I have heard some clash against big, brash peated whiskies, and a…