So Wiser’s has this idea, right? They have a whisky they want to sell. It’s special, and they need a large company to pick it up. So they look around. Luckily they have someone in their back yard.
And that’s how the LCBO ends up with Wiser’s Last Barrels 14.
But we know that’s not what we’re here to discuss. Because the story doesn’t end there.
LCBO may be the biggest buyers in Canada, but they aren’t the only one. And the British Columbia liquor stores are not tiny. And when you sell alcohol to people who need to drink away pot or the rising housing prices, you don’t fuck around.
You show up and demand a special edition of your own, that’s what you do! So now Wiser’s has to compete with a special whisky that was made by a retiring…
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