Thanks to /u/devoz for this sample.

When one says “Aberlour”, what comes to mind?

If you said “Sherry Casks”, you may have thought I said Glenfarclas. Or maybe not.

If we look through the Aberlour line-up, it would seem that they have stocks in the Spanish fortified wine market. Or rather they’ve figured out their juice melds well with some sherry influence. And there’s nothing wrong with that at all.

Imagine you met someone who knew they were good at carrying things. You wouldn’t give them heck for taking a job where they carry things. Rather you’d pat them on the back and congratulate them for figuring out what they want to do. And ask them to carry your stuff.

The same goes for Aberlour. They’ve figured that sherry helps, and stick with it.

However, that does leavethe question that Homer once asked: ” It makes you look like you’ve…