Thanks to /u/Davyj0ne5 for this sample.

Turns out I had quite a few samples of Bowmore. My stores are now so full I can’t fit any Bow-More of them. Thus that’s what I’m calling this string of reviews.

Whiskies, like cereal, and really all products, need to stick out. Even if you don’t have a marketing person working for you, acting like they understand the zeitgeist of the consumer, you’ll understand that. The average person will look at a wall of whisky, like all products, and have little to no idea what they are buying. They’ll grab at the one with the cooler picture, or maybe the one that the clerk hands them.

If you’re lucky, said clerk will be knowledgeable. If not, then said clerk will just try to sell you something that either makes them more commission or that they think looks cool.

Thus when I read…